Online Marketing: Amazon, eBay Shouldn’t Fear Jet.com, But It’s One To Watch: Baird

Summary of the Article

The site, founded by online retail veteran Marc Lore, says its online market place will offer prices as much as 15% lower than its ecommerce …

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Unique pricing model focuses on discounts (“coupon clippers”). In the traditional online marketplace model, third-party sellers are awarded transactions based on a combination of lowest price and reputation. However, Jet adds new variables to the algorithm, including shipping distance, order size, and product combinations, with the goal of improving the customer experience (e.g.

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first published: 2015-03-10 19:41:15

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