Online Marketing: Marketing (and life) tips from the stars at Adobe Summit

Summary of the Article

Just as these young girls are learning the power of online marketing, professionals have to communicate their value to the organization, she says.

Article

Sarah Gormley, CMO, Girl Scouts USA

The Digital Cookie e-commerce program that teaches girls the principles of selling online resulted in 3.5 billion impressions in just four days after launch, Gormley shared. “People love to talk about cookies.”

Just as these young girls are learning the power of online marketing, professionals have to communicate their value to the organization, she says.

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first published: 2015-03-10 19:52:30

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