Last Updated on 16 Apr 2021 by wn
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Just as these young girls are learning the power of online marketing, professionals have to communicate their value to the organization, she says.
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Sarah Gormley, CMO, Girl Scouts USA
The Digital Cookie e-commerce program that teaches girls the principles of selling online resulted in 3.5 billion impressions in just four days after launch, Gormley shared. “People love to talk about cookies.”
Just as these young girls are learning the power of online marketing, professionals have to communicate their value to the organization, she says.
first published: 2015-03-10 19:52:30