Online Marketing: What is tag management and why do you need it?

Summary of the Article

Tags on your website help measure traffic and can assist in optimising your online marketing. Tags are integral to most modern marketing tools, from …

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Tags on your website help measure traffic and can assist in optimising your online marketing. 

Tags are integral to most modern marketing tools, from web analytics to retargeting to ad serving to CRM.

Here we’ll be taking a beginner’s look at what tags are, what they do and how you can use tag management to make online marketing less arduous.

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first published: 2015-03-10 15:00:00

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