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Social Media News: Millennials, Mobile & The Future of Financial Marketing

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An international study of Millennial attitudes towards banking and online banking services points towards the important changes banks and credit unions must make when targeting this critical consumer segment.

Last Updated on 16 Apr 2021 by wn

Summary of the Article

Millennials, Mobile Channels & The Future of Financial Marketing … are far more likely to air any grievances publically in social media channels.

Article

An international study of Millennial attitudes towards banking and online banking services points towards the important changes banks and credit unions must make when targeting this critical consumer segment.

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first published: 2015-03-08 04:07:30

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