Category: #GoogleAds

Google Ads is an advertising platform developed by Google that allows businesses to create and display ads on Google search results pages, YouTube, and various other websites that are part of the Google Display Network.

Google Ads is a pay-per-click (PPC) advertising model, where advertisers bid on keywords related to their products or services, and pay only when users click on their ads. Advertisers can create various types of ads, such as text ads, image ads, video ads, and shopping ads, and use a range of targeting options to reach specific audiences.

Google Ads is a powerful tool for businesses to increase visibility, drive website traffic, and generate leads or sales through online advertising.

Google AdWords: 14 Tips for better mobile advertising

Google’s official checklist for mobile advertising.

Mobile ad creatives and extensions in AdWords
Reach mobile users with AdWords  [tweetthis]Reach mobile users with AdWords[/tweetthis]

Measuring the value of mobile ads
Adjusting bids on mobile ads
Mobile advertising without mobile-optimized sites

Curated from Create Effective Mobile Ads: Google Best Practices – AdWords Help

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  • How much do Google Ads cost?
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  • What are Google Ads and how do they work?
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Google Ads: Choose a campaign type

What is a Campaign Type?

  The first thing you’ll do when you create a new AdWords campaign is choose your campaign type. Get familiar with the most common campaign types and choose one based on your business goals.

Curated from AdWords tutorial from Google – Step 3: Choose your campaign type – YouTube

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  • How much do Google Ads cost?
  • Are Google Ads Free?
  • What are Google Ads and how do they work?
  • How can I get Google Ads for free?

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Google Ads: Keep mobile-preferred sitelinks short

What are Ad Extensions?

#Ad Extensions can provide users with additional info about your business and more reasons to engage with your ad. They also make your ad more visible by expanding its visual footprint which can increase CTRs.

Curated from Use ad extensions – AdWords Help

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  • How much do Google Ads cost?
  • Are Google Ads Free?
  • What are Google Ads and how do they work?
  • How can I get Google Ads for free?

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Google Ads: Learn about video advertising

What is Video Advertising?

Video ads can bring great results for campaigns focused on brand awareness and influencing consideration, letting you target potential customers at the very top of the purchasing funnel.

Curated from Video Campaign Basics – The Google Advertiser Community – 534010

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  • How much do Google Ads cost?
  • Are Google Ads Free?
  • What are Google Ads and how do they work?
  • How can I get Google Ads for free?

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Google Ads: Apply 6+ sitelinks per campaign.

What are Google Ads SiteLink Extensions?

 
Sitelink extensions are basically keyword available as a link on the Google Ads. And because they are actual clickable links, they are called sitelink extensions.  In short, they extend the ads ability to add more keywords or expand related services provided through the ad.
 
Google provides complete guidelines on how to add and manage these sitelinks.  Further there is additional reporting provided by Google so that the advertiser can measure how these links are performing.
 

Extensions are auto-optimized, but you can still review their performance. By seeing what drives CTR or conversion lifts, you can get insight into your customers.

Curated from Fully Extended – AdWords Help

How SiteLinks Help?

1. Increase click-through rates

2. Increase conversion rates

3. No change in cost per click

best practices

Sitelinks – best practices:

  1. Link text should be concise
  2. Link text should relate directly to the landing page
  3. Do not repeat same text
  4. Do not use symbols or excessive punctuation

Google AdWords News: The Dollar Bull Still Has to Run

Summary of the Article

There’s also another way you can do this, and that is with a Google AdWords account. AdWords allows you to search keyword trends and it will …

Article

A Google news search of the word “dollar” reveals 54.6 million results. That’s high, but not as high as the 104 million results that were returned back in May of last year, or even the 91 million in March of last year. How do I know? Because I track these.

There’s also another way you can do this, and that is with a Google AdWords account.

Culled From

first published: 2015-03-10 15:00:00

Google AdWords News: PPC News Roundup: AdWords Gets Clever With Dynamic Structured Snippets

Summary of the Article

Tom Kwei is the man you’re looking for. This week, he covers dynamic structured snippets in AdWords, new stuff from Google and Bing, and PPC tips …

Article

Need pay per click advertising news? Tom Kwei is the man you’re looking for. This week, he covers dynamic structured snippets in AdWords, new stuff from Google and Bing, and PPC tips for healthcare advertisers.

Dynamic Structured Snippets Come to AdWords

Google has launched a new automated extension for AdWords – ‘dynamic structured snippets’.

Culled From

first published: 2015-03-10 13:07:30

Google AdWords News: Google AdWords Account History Page Adds Conversions Changes

Summary of the Article

google adwords history Google quietly announced on Google+ that they added conversion changes to the account history page within the AdWords …

Article

google adwords historyGoogle quietly announced on Google+ that they added conversion changes to the account history page within the AdWords console.

Google wrote:

It’s now easier than ever to find conversions changes to your account. Filter change history reports to view changes to conversions specifically, what was edited and who made the edits.

Culled From

first published: 2015-03-10 11:48:45

Google Ads News: Google Now Auto-Converts Flash Display Ads To HTML5 For Mobile

Summary of the Article

Today, Google announced that display ads created in Flash now will be … The ads will be converted when advertisers upload Flash ads to AdWords …

Article

Chukcha / Shutterstock.com

Chukcha / Shutterstock.com

Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make them eligible for viewing on mobile devices and browsers that do not support Flash.

The feature was originally announced last fall among a slew of updates designed to make Google’s display formats more mobile-friendly.

Culled From

first published: 2015-02-24 19:18:45

Are you interested in PPC Marketing ?

Questions on Google Ads? Google Display Network ? Google Remarking ? First Party Data ?

Contact us Today for FREE consultation.

We are here to help you reach your goals within your defined Budge !

People Also Ask

  • How much do Google Ads cost?
  • Are Google Ads Free?
  • What are Google Ads and how do they work?
  • How can I get Google Ads for free?

Related searches

Call us Now – 855-515-5544

Contact us 24/7 Online with this Web Form

Click here if You are Ready to Order one of our Standard Soultions to Meet Your Google Ads Needs ?

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