Google Analytics 360 Suite

The Google Analytics 360 Suite is built to address the needs of unified view of data.

It is powerful set products that are unified, providing a consistent user experience and cross product data integration, plus full scope of services.

Simply put: it’s a complete measurement platform.


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Table of Contents


What is Google Analytics and how it works?

Google Analytics is configured by insertion of a tracking code in a block of JavaScript code on each of the pages in your website. This tracking code identifies data about the webpage request and pushes this data to the Google Analytics server. This data can be location, date, time, SERP request and more granular information about the page and requester.


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