Content marketing and social media go hand in hand because after you write and publish an article or blog, you want to be posting about it on any channels. In terms of Google Analytics, you can find a top level overview of this by looking in the social analytics report (Acquisition > Social > Overview).
First things first, setting up goals. This is essential to ensuring you’re measuring your website’s objectives. It doesn’t take long and you’ll know where people are engaging with and converting on your site.
If you haven’t set up any goals or only have a few, we highly recommend taking the time to make sure you have them configured correctly.
There are many different types of goals and what you configure will depend on your business objectives. For example, if you’re a clothing site, a goal would be making a purchase; if you’re a gym, a goal would be signing up for membership or if you’re a publishing site, a goal would be scroll depth.