Local Search Engine Marketing

Local Search Engine Optimization

What is Local Search Engine Optimization?

Local Search Engine Optimization (SEO) is organic and geographically targeting your local business online.  Google My Business, Bing Places for Business and other local directories are primary vessels along with your website to help customers find you online.

72 percent of customers who perform a local search visit a store within five miles.

When you type in 'car accident lawyer near me' or 'dentist in princeton, nj' you have performed a 'Local Search'.

Local SERPs (Search Engine Page Results) describe the results that show up for a local-based query based upon either where the customer is physically located or has intended as part of the search input.  So, 'ortho near me' and 'ortho in princeton, nj' may bring similar results if the customer is physically in princeton, nj.

These are local SERPs are broken down into smaller components that may consist of one or more of the following blocks:

  • Adwords (Top)
  • Featured Snippet
  •  Image Pack
  •  In-Depth Article
  •  Knowledge Card
  •  Knowledge Panel
  •  Local Pack
  •  Local Teaser Pack
  •  News Box
  •  Related Questions
  •  Reviews
  •  Shopping Results
  •  Site Links
  •  Tweet
  •  Video
  • Adwords (Bottom)

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