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Mobile Ads: Forget Viewability – Nielsen Study Shows What’s On Mobile Users’ Minds

Native ads on mobile sites receive twiceas much “visual focus” from consumers compared to banners on mobile devices, according to a new Sharethrough-commissioned Nielsen study.

The results were gathered after a year-longstudy of how consumers “visually processed” mobile ads.

Last Updated on 16 Apr 2021 by wn

Summary of the Article

Native ads on mobile sites receive twice as much “visual focus” from consumers compared to banners on mobile devices, a new report claims.

Article

Native ads on mobile sites receive twiceas much “visual focus” from consumers compared to banners on mobile devices, according to a new Sharethrough-commissioned Nielsen study.

The results were gathered after a year-longstudy of how consumers “visually processed” mobile ads. Nielsen’s Neuro lab used eye-tracking technology and neuroscience to track subconscious brain signals during tests.

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first published: 2015-03-10 14:37:30

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