Last Updated on 16 Apr 2021 by wn
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Native ads on mobile sites receive twice as much “visual focus” from consumers compared to banners on mobile devices, a new report claims.
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Native ads on mobile sites receive twiceas much “visual focus” from consumers compared to banners on mobile devices, according to a new Sharethrough-commissioned Nielsen study.
The results were gathered after a year-longstudy of how consumers “visually processed” mobile ads. Nielsen’s Neuro lab used eye-tracking technology and neuroscience to track subconscious brain signals during tests.
first published: 2015-03-10 14:37:30