Mobile Ads: Forget Viewability – Nielsen Study Shows What’s On Mobile Users’ Minds

YLSEM Ads 01

Summary of the Article

Native ads on mobile sites receive twice as much “visual focus” from consumers compared to banners on mobile devices, a new report claims.

Article

mobile mindNative ads on mobile sites receive twiceas much “visual focus” from consumers compared to banners on mobile devices, according to a new Sharethrough-commissioned Nielsen study.

The results were gathered after a year-longstudy of how consumers “visually processed” mobile ads. Nielsen’s Neuro lab used eye-tracking technology and neuroscience to track subconscious brain signals during tests.

Culled From

first published: 2015-03-10 14:37:30

See also  YouTube Launches AdWords For Video

You May Also Like