Mobile Ads: Gaming Is The New Cinema: AdColony’s Barash

Summary of the Article

But the growth of mobile gaming is underlining that position. “The phone is your primary device,” says business development mobile ad tech provider …

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By Robert Andrews on 03/09/2015 12:11 AM @robertandrews

We’ve known for some time that the video games industry is bigger than Hollywood. But the growth of mobile gaming is underlining that position.

“The phone is your primary device,” says business development mobile ad tech provider AdColony‘s VP Matt Barash.

“Maybe gaming is the new cinema.

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first published: 2015-03-08 04:07:30

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