Don’t panic: ‘Algorithm updates’ aren’t the end of the world

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Don’t panic: ‘Algorithm updates’ aren’t the end of the world

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Don’t panic: ‘Algorithm updates’ aren’t the end of the world for SEO managers

Every time there is a rumor of a Google algorithm update, a general panic ripples through the SEO community. There is a collective holding of breath while the numbers are analyzed and then a sigh of relief (hopefully) when they survive the algorithm update unscathed.

After the update is released, and especially if it is confirmed by Google, a slew of articles and pundit analyses attempt to dissect what Google changed and how to win in the new paradigm.


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See also  Google Mobile Campaign: 1,2,3

What is Local Search Engine Optimization ?

Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as “natural”, “organic”, or “earned” results. 

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Local SEO

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Measurement Standards

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demonstrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

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We will setup these metrics before we start our work and will periodically review with you for your success.


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