Last Updated on 4 May 2021 by SEO Manager
Summary of the Article
So you want to send paid traffic to your website? That’s great! Given the amount of digital noise online today, expanding your digital marketing campaigns by putting your message directly in front of your target audience with paid ads is a powerful technique, and you’ll find that Google AdWords makes it easy to get up and running with this approach.
first published: 2015-03-02 20:03:45
If your business is slowly achieving the goals and people come to know about your business after some time than they will directly search on Google by your business name. One of the common mistakes with Google Adwords is to add too many keywords to a single ad group- this reduces your quality score and disparages your chances of delivering high-quality ads. Google’s matching of ads on the content network has vastly improved in recent years, but it can be difficult to use effectively when first starting your PPC campaigns.
Double check on your ads once a day and optimize them accordingly, see if you need to bid more on a certain keyword, check if you need to change the match type of your keywords. Ad groups unify your keywords and organize the ads that show for those keywords. I recommend start with only search, and once you have fine-tuned your keywords, ad copy and landing pages, then turn to the content network to further the reach of your accounts.
You can even see the search terms people are using when they click on your ads and review them to find new negative keywords to add to your account, campaigns and ad groups. So I did my keyword research and started building my campaigns and ad groups. Keywords are the lifeblood of the majority of AdWords campaigns as ads are often shown when matching keywords or phrases which have been searched for by the user.
One more important factor of branding in AdWords is that you shouldn’t ignore your own brand while running the campaigns. AdWords is something that must be checked on a frequent basis. There are so many factors and nuances that come into play when running and AdWords campaign that you simply can’t afford to assume your campaigns are succeeding.
Most people miss out on the basic understanding of campaigns and ad groups. Campaigns are there for different groups of products or business segments.
By remarketing, you can manually bid higher on this audience knowing they are potentially more qualified leads. Adding a display remarketing campaign puts your banner ads in front of them on sites offering display advertising space. For example, if you were advertising your marketing company, you could add ‘eggs,’ ‘vegetables,’ ‘groceries’ as negative keywords.
Adding lots of negative keywords is especially important if you’re using broad match keywords . This also raises an important point about your negative keywords – where they’re stored.