#Google Tag Manager Fundamentals shows you how to use tools like Google Analytics and Google AdWords to improve your data collection process and advertising strategies including:Google Tag Manager Fundamentals shows you how to use tools like Google Analytics and Google AdWords to improve your data collection process and advertising strategies.
Curated from Analytics Blog: Google Tag Manager Fundamentals now available in 14 languages on Analytics Academy
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Table of Contents
What is Google Analytics and how it works?
Google Analytics is configured by insertion of a tracking code in a block of JavaScript code on each of the pages in your website. This tracking code identifies data about the webpage request and pushes this data to the Google Analytics server. This data can be location, date, time, SERP request and more granular information about the page and requester.
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