Google Tag Manager Fundamentals
“Google Tag Manager Fundamentals shows you how to use tools like Google Analytics and Google AdWords to improve your data collection process and advertising strategies including: the core concepts and principles of tag management using Google Tag Manager; how to create website tags and manage firing rules; how to enhance your Google Analytics implementation; the importance of using the Data Layer to collect valuable data for analysis; and how to configure other marketing tags, like AdWords Conversion Tracking and Dynamic Remarketing.”
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- What is Google Analytics and how it works?
What is Google Analytics and how it works?
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