Last Updated on 7 Nov 2021 by SEO Manager
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Multilingual SEO: An Untapped Resource for Local Businesses
60 million people—almost a quarter of the US population—speak a non-English language as their mother tongue. And if they’re speaking it, you can be sure they’re searching with it, too!
In every major US city, a large proportion of non-English speakers live, work, and shop. Yet how many local businesses are optimizing their websites for multilingual audiences?
How quickly can you respond to changing market forces?
Marketers are under constant pressure to innovate, change, and drive demand. To be successful, one of the most important skills a marketer can develop is the ability to be agile and quickly respond to changing market forces.
This skill has never been more important than today as marketers strive to be productive and effective while working from our homes under the shadow of a global pandemic. Carefully curated marketing plans that seemed relevant two months ago must be completely reworked.
We’ve found that marketing organizations with a single, unified enterprise work management solution can boost creativity, speed, and agility to help teams iteratively plan and prioritize when things quickly shift.
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How to Measure Our Success for Local SEO ?
- SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
- Click-through rate (CTR): this shows your website’s performance within the SERPs.
- Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
- Domain authority (DA): websites with a higher DA perform better