A #style that is chrisp, cogent and consistet appreciates the reader’s intelligence by showing that you respect and want to earn trust of the visitor to the website. Trust is vital in search engine result pages (SERP) for all your local seo results.
Google’s algorithms have become sophisticated enough that the quality of content has more importance than use of any particular keyword or phrase or string. Thus, the first SERP might not contain an exact match keyword anywhere in the body of the page.
When it comes to marketing your business / website, your writing style matters a lot. Sadly, it gets ignored enough time.
What is important is that your writing be clear, concise and consistent.