Tag: #SerchEngineOptimization

Local Search Places For Placements

Local search engine optimization (SEO) is a specialized form of SEO focused on optimizing businesses and their websites for optimal visibility in local search engines.

Local search takes into consideration not only the keyword the searcher entered, but also the location of the searcher, whether indicated through user settings, automatic detection, or a location in the keyword phrase (e.g. “Best Restaurants in Dallas, TX”).

Google, Bing, and Yahoo! all provide local search capabilities. Here is an example of the familiar Google local search results:

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Local search has some similarities to traditional SEO (focused on ranking for a given keyword), but includes a lot of activities not applicable to global SEO. It can be difficult to know where to start!

Fortunately, there are many great local SEO resources available – for free – on the Internet. Here are five that I find helpful:

1) Local Search Ranking Factors

Have you ever wondered what Google (and the other search engines) consider when ranking local businesses in the local search results? Is it the number of reviews? Is it the number of images and videos? Is it the authority of your website for the given keyword?

Thanks to David Mihm, a Local SEO guru, you don’t have to wonder (as much…). Every year, he interviews dozens of experts in the field to compile his Local Search Ranking Factors report.

It is awesome!

For the best part, scroll down to “The Results.” There you will find the top ten ranking factors for local search.

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Take a look at #2: “Manually Owner-verified Place Page.” I can’t tell you how many businesses I’ve worked with that have not yet taken this simple step. If you haven’t claimed your Google Place page, please do so as soon as you finish reading this post!

Here is a helpful video about adding a Google business listing if you want some guidance.

2) Comprehensive List of Local Search Directories (or “Yellow Pages”)

One of the factors that determine your ranking in local search results is the number of “citations” available for your business around the Internet. Adding your business to local search directories is a great way to rack up on citations (and also improves your chances of getting new traffic!).

Andrew Shotland of Local SEO Guide has compiled a comprehensive list of local search directories (he calls them “Internet Yellow Pages”).

The Local SEO Guide blog is one of the first resources I used to learn about local SEO. Shotland is an expert in the field and has been at it for a long time. He knows his stuff!

3) Understanding Google Places & Local Search

Another great local SEO resource is Mike Blumenthal’s wonderful local search blog, which is geared toward keeping the rest of us up to speed on the developments of local search.

Mike writes about local search news, Google Places (and other related Google topics), and Yahoo! local. He also addresses topics related to local & mobile and local & social. (To name few!)

Best of all, Mike responds to comments and questions (what a concept, right!). If you don’t understand something he’s writing about or want to discuss the topic further, he’ll take the time to discuss it with you.

Very accessible. Very friendly. Very local.

4) GetListed.org

Isn’t it amazing that there are organizations who care enough about you to put lots of time and effort into providing tools, resources, and live training sessions to help you grow your business?

GetListed.org is one such organization.

On their website, you can enter your business to see how well (or poorly) it is fairing in the local SEO world:

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It’s a great tool and the website has a nice, clean interface.

Additionally, GetListed.org has all sorts of resources, including their Local University. They have several sessions coming up this spring, so make sure to check their list of upcoming events.

5) A Step-by-Step Guide to Local Search

In working with small businesses on local SEO, I have developed a process that I use to optimize a business for local search.

One day, I decided to lay it all out in a post on our blog.

Why?

Because I know that some businesses cannot afford to hire a consultant to do the job for them. And perhaps some small business owners find this type of work satisfying (I know I do!).

In this Local Search Guide, I walk through the process of optimizing your business for local search.

I believe it is the most comprehensive local search guide available free online.

Please don’t lose traffic (both to your website and your store/restaurant/office) because you haven’t taken the take to optimize your business for the local search engines. It would break my heart.

 

 

 

https://www.searchenginejournal.com/5-local-resources-to-boost-your-local-rankings/43675/

Website Design Important Components

  • You Gert results only when the website design is effective enough to reach out the target market and communicate your message.
  • An intuitive web design, user-friendly navigation, strong message through high quality content, and aesthetic appeal are four most significant aspects of a successful web design that almost everyone knows about.
  • However, there is another aspect that is pivotal in determining the success of a website design, and that is –how up-to-date the content and design are?
  • From the content and graphics to applications and content management systems, the YourLoacalSEM.com  team provides a complete package to ensure that the client manages to capitalize the abundant opportunities on the World Wide Web.
  • Each solutions offered by YourLoacalSEM.comis crafted for providing rich experiences to its clients, at a price they can afford.
  • There are a number of other services offered by YourLoacalSEM.comthat are aimed at simplifying business operations, allowing its clients to generate huge returns on their investments.
  • Some of these services include search engine optimization, social media marketing, pay per click advertising, online marketing, software development and more.

Google Penguin Has Wings

Google’s New Over-Optimization Penalty: Is Your Website at Risk? MarketWatch (press release) – 18 hours ago CARLSBAD, Calif., May 2, 2012 /PRNewswire via COMTEX/ — SEO Inc., a industry leading San Diego SEO company with over 14 years of history, is releasing industry insight on the Google Penguin update, otherwise known as the Webspam Update or …

SEO Consult® to Conduct Review Into Google’s Penguin Update MarketWatch (press release) – May 1, 2012 CHESTER, England, May 1, 2012 /PRNewswire via COMTEX/ — SEO Consult®, an award winning agency specializing in a range of ethical and organic SEO techniques, have recently commented on Google’s latest algorithm update, known as ‘Penguin’.

Free SEO Scorecard Helps Small Businesses Avoid Costly Website Mistakes That … MarketWatch (press release) – May 1, 2012 CHICAGO, May 1, 2012 /PRNewswire via COMTEX/ — As Search Engine Optimization (SEO) continues to be the number one source of leads for both B2C and B2B marketers, without proper tools, small businesses find it increasingly difficult to beat out their …

Interview With Kerry Finch Reveals Evergreen Content Writing Tips That Beat … San Francisco Chronicle (press release) – May 1, 2012 The internet marketing world continues to be rocked by the rolling changes that the search engines, particularly Google, are implementing to help weed out junk content from their search results. In this recent interview with mumpreneur Fiona Lewis, …

IMP Advertising, Pleasanton’s Premier Internet Advertising, Online and Social … San Francisco Chronicle (press release) – Apr 30, 2012 The new search engine optimization – SEO 2.0 from Innovative Media Planners: SEO Pros. Pleasanton, CA (PRWEB) April 30, 2012 Information about Bay Area internet advertising, online and social media marketing company in Pleasanton California.

Bay Area SEO Company Comments on Google’s Latest Update, Codenamed: “Penguin”. San Francisco Chronicle (press release) – Apr 30, 2012 Search engine giant Google’s search results are based on their proprietary algorithm which decides which sites to show. This algorithm goes through many changes throughout the year, but this last one has many webmasters up in arms.

SEO Specialist Launches SEO Training Courses San Francisco Chronicle (press release) – Apr 30, 2012 In order to meet the increasing demand of businesses desire to learn more about search engine optimisation, SEO Specialist launches a series of training courses. Depending on the current team, knowledge and challenges, companies can choose which …

SEO 1 Page Launches Website for Guaranteed Search Engine Optimization Results San Francisco Chronicle (press release) – Apr 30, 2012 SEO 1 Page provides comprehensive and effective SEO services. The SEO 1 Page team’s methods show results, guaranteed. The SEO 1 Page team creates custom solutions to improve keyword rankings, and increase page rank. Increasing online traffic equals …

Google Changes Forcing Internet Marketers To Ditch The Tricks and Return To … Houston Chronicle – Apr 30, 2012 The steps that Google has taken to ensure its search engine delivers quality and relevant results to users has seen scores of ‘grey hat’ and ‘black hat’ networks and tools become instantly redundant. Content writer, Kerry Finch, has seen first-hand the …

Grant Marketing Group Proudly Announces Exciting New Informative and User … San Francisco Chronicle (press release) – Apr 30, 2012 Grant Marketing Group, an Internet marketing company and search engine optimization (SEO) firm, recently launched their new website, marking a professional and substantial improvement in the manner their services and business values are communicated to …

Google’s latest webspam crusade ‘breaks’ search results Register – Apr 30, 2012 By Kelly Fiveash • Get more from this author Google’s latest search engine algorithm update – dubbed Penguin – is proving to be something of a dud, according to website owners not happy with the latest tweak. The Chocolate Factory debuted its latest …

Link-Assistant.Com Suggests a Coherent Strategy for Dealing with Major SEO … PR Web (press release) – 3 hours ago The major SEO software provider comes with full instructions on how to avoid losing hard-earned organic positions or recover from the ranking meltdown by adopting more beneficial content and link building tactics. As a result of Google Penguin update, …

Planning on duplicating content? Think again, says Google Castleford Media (blog) – 4 hours ago Google’s Penguin updates are known to instil fear in marketing execs across the globe as they scramble to update their online campaigns to suit its latest features. And while trying to predict what will happen next is a little bit like playing a very …

Google Penguin Update: Don’t Forget About Duplicate Content WebProNews – 14 hours ago By Chris Crum · 15 hours ago · 4 Comments There has been a ton of speculation regarding Google’s Penguin update. Few know exactly what the update specifically does, and how it works with Google’s other signals exactly. Google always plays its hand …

Fishing for Insights About Google’s Penguin Update Search Engine Watch – 16 hours ago by Marshall Sponder, May 2, 2012 Comments It was only a matter of time before proverbial Saturn, The Google, would devour its own children, the spammy websites seeking to fully leverage search engines to get free business. That time arrived last week …

Google Penguin Update Recovery: Hidden Text And Links WebProNews – 18 hours ago By Chris Crum · 18 hours ago · Leave a Comment There’s been a lot of discussion about Google’s Penguin update since it was launched. The update, if you haven’t been following, is about decreasing the rankings of sites that are violating Google’s …

Google Penguin Update Recovery: Getting Better At Keywords WebProNews – 18 hours ago By Chris Crum · 18 hours ago · Leave a Comment Last week, Google unleashed its Penguin update upon webmasters. The update, as you may know, was designed to decrease the rankings of sites engaging in black hat SEO tactics and webspam.

Google Penguin Impact and Reviewing Your Website Business 2 Community – 19 hours ago By Emily Mace, Published May 2, 2012 So there’s been a lot of talk in the industry recently about the recent Panda Update and Google’s new Algorithm change, Penguin. And having seen that this has been live since the 24th April now is a good time to …

The Hierarchy of Web Presence Optimization iMedia Connection (blog) – 19 hours ago Much has changed in the SEO landscape and the practice of organic search optimization over the past year – from the ongoing Panda and Freshness updates to the introduction of Google+ and Search plus Your World. Then Google started encrypting a vast …

Penguin Update Blues: Recover from Being Over Optimized (Personally) Business 2 Community – 19 hours ago By Craig Kilgore, Published May 2, 2012 Let me start this post by saying that it has nothing to do with your website being over optimized or how you can recover from Google’s newest Penguin (webspam / over optimization) algorithm update.

What To Do When Affected by Google Penguin: Is Penguin Killing SEO and SEO … Business 2 Community – 21 hours ago By Andre W. Klein, Published May 2, 2012 Regarding “I read somewhere that Google is focusing on over optimized pages (sites) Has anyone heard anything similar to this?“ Why should Google do so? They created the rules for GOOD optimization (meta tags, …

The Not so Big and Not so Bad Penguin Update Business 2 Community – 21 hours ago By Amie Marse, Published May 2, 2012 Last Tuesday Google implemented the Penguin update. This has been swirling around the SEO industry in the past week. Mostly, the complaints are coming from black or grey hat website owners.

Google Penguin Update: How to Know If Your Website Was Targeted Business 2 Community – 21 hours ago By Frank Isca, Published May 2, 2012 Back at the end of March we posted an article on Helpful Website Tips For Google’s Pending Algorithm Update, based on the announcement that Google was planning to start penalizing over optimized websites in order to …

Several Businesses Increase Their Budget on SEO and Social Media NewDesignWorld (press release) – 22 hours ago Nowadays, the internet has become important in all aspects of life be it finances, education, marriage, relationships or entertainment. Many people have also started purchasing different things and search for businesses online.

May 2012 Google Webmaster Report: More Flux Search Engine Roundtable – 22 hours ago What a crazy month for webmasters! We had the Penguin update, a Panda refresh, a bug that delisted tons of sites from Google, a huge negative SEO release and some rumors of a possible Google update this past weekend that no one covered.

James Schramko Offers Advice on How to Cope with the Google Penguin Virtual-Strategy Magazine – May 2, 2012 Quality content creation and distribution company SEOPartner’s latest news update features owner and Internet marketing expert James Schramko offering tips on how to deal with the Penguin, the moniker for the recent algorithmic updates of Google.

Organic Search 2012: The Story So Far Coast Digital (blog) – May 2, 2012 by Mike Hall We’re only 4 months into the year and in terms of organic search, it’s been eventful to say the least! Google updates its search algorithm hundreds of times each year, but it’s only on occasion that these updates have a significant effect …

SEO is a Business: Just Focus On What You Can Change State of Search – May 2, 2012 Dearest SEOs, this is not a rant per say but more a sigh of exasperation. It’s also not aimed at one person, group of people or industry alone. However… I am starting to feel blue, and stay blue, with all the endless ranting, raving, negativity and …

4 Ways Authorship Markup Enhances SEO ClickZ – May 1, 2012 When it comes to hunting for reliable sources, credibility is vital to how useful (or useless) a source may be. The same goes for sources on the Internet. But, as most of us know, identifying credibility on the web can be tough.