Though the Delta variant is still here, local economies are nearly back to normal, according to Yelp’s Q3 economic impact report. The report also documents new business growth, which is stronger in some categories and flat in others.
That number is pretty consistent across categories, with beauty coming in at 90%.
Entertainment and nightlife are seeing triple-digit gains, for example; however, hotels saw the lowest rate of new business growth (15%) in Q3.
15% of SMBs nationally didn’t survive COVID.
Movies are still struggling.
Overall new business growth was flat vs. last year. Re-openings and new growth are fueled by rebounding consumer demand, as people return to pre-pandemic routines and activities – except movies – and feel more confident going back indoors.
What are your plans for the your local digital marketing?
How to Measure Our Success for Local SEO ?
SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
Click-through rate (CTR): this shows your website’s performance within the SERPs.
Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
Domain authority (DA): websites with a higher DA perform better
We will setup these metrics before we start and periodically review with you for your success.
So, what are You doing Today?
Act Now !
We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!
Mobile Experience will Dominate Search Engine Results
Four main reasons why Mobile will take a dominant role in local ad spending:
COVID’s impact on consumers’ increased time spent with mobile.
Digital’s overall momentum even before the COVID 2020.
The rise of virtual consumer channels like home delivery, convenient curbside pickup and integrated ecommerce.
Top categories like service business, retail and restaurants where physical channels like retail store visits decline.
Greater consumer acceptance and use of virtual and ecommerce channels.
If you are interested in learning more about how to integrate your SEO and Digital Marketing with SEO, give us a shout. We are here to help you succeed in your local service area.
How to Measure Our Success for Local SEO ?
SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
Click-through rate (CTR): this shows your website’s performance within the SERPs.
Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
Domain authority (DA): websites with a higher DA perform better
We will setup these metrics before we start and periodically review with you for your success.
So, what are You doing Today?
Act Now !
We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!
Need help with email marketing and LSEM? Call us today !
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eMail Marketing for Local Search Engine Marketing. How it works?
Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more. Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers.
We will help you with questions like:
Why you need lead generation?
How you qualify someone as a lead?
How to label lead types (such as sales qualified leads)
How you generate leads?
Why inbound lead generation is much more effective than simply buying leads?
Email marketing is the act of sending a commercial message, typically to a group of people, using email. It involves using email to send advertisements, request business, or solicit sales or donations. You can also direct customers to the newsletter from your social media profiles. Marketers define email marketing as a digital strategy that uses email to reach people who are existing or potential customers.
What is Email Marketing?
Email gives marketers the ability to reach people almost anywhere. Just write two subject lines for the same email, send both versions out to the same number of customers, and see which one more people read.
You should also be looking for ways to add people to your email list at marketing and sales events, sharing links to your signup forms on social media and in the webinars you’re hosting.
Types of Email Marketing.
Email Newsletters.
Dedicated Emails
Lead Nurturing Emails.
Sponsorship Emails.
Transactional Emails.
Re-Engagement Emails.
Brand Story Emails.
Email Marketing and its Work.
When you want to share information with people who already know of your brand, email marketing is the way to go. That means you have a captive audience consisting of customers, stakeholders, and site visitors who have subscribed to updates from you. Sign up for free, and start running email campaigns that convert and nurture leads, close customers, and contribute to the growth of your business. You can also segment prospects and customers based on their needs and interests by tracking how they interact with your marketing material and through lead generation forms.
What is Mobile Email Marketing?
Ask friends, family, and colleagues.
Ask customers and prospects.
Capture emails from your signature / sales / closing documents.
Encourage forwarding of your emails to recipient’s friends and collegues.
Send postcards via snail mail and ask to join email list.
AI is also a crucial tool for carefully segmenting your email marketing lists so you can deliver more precisely tailored content to your recipients. Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. You can add contacts to your list one at a time by copying and pasting in email addresses, or in bulk by importing XLS, CSV and TXT files. This is one of the best email marketing services for small businesses that features CRM and marketing automation tools. It’s easy to set up and track an email marketing campaign, which makes it accessible for small businesses.
What are the Challenges of Email Marketing?
A Mobile Email Strategy covers how a brand will make use of the smartphone in the pocket of their (potential) customers. A smartphone or tablet allows people to go on the web, search, receive social status updates, read email and use all kinds.
Email marketing can be a powerful tool for businesses to reach out to their target audience and promote their products or services. However, there are several challenges that marketers face in this area. Here are some of the most common challenges of email marketing:
Deliverability: One of the biggest challenges of email marketing is getting your emails into your subscribers’ inboxes. With spam filters becoming more sophisticated, it can be challenging to avoid getting your emails marked as spam.
Open rates: Even if your emails make it to your subscribers’ inboxes, getting them to actually open the emails can be a challenge. Inboxes are often inundated with emails, and subscribers may simply overlook your message.
Click-through rates: Getting subscribers to click on links within your email is another challenge. Your content needs to be engaging and relevant to your subscribers’ interests to encourage them to take action.
List quality: Your email list is only as effective as the quality of your subscribers. If your list is full of inactive or unengaged subscribers, it can hurt your email deliverability and open rates.
Content creation: Creating engaging and relevant content for your emails can be a challenge. Your content needs to be valuable to your subscribers while also aligning with your business goals.
Personalization: Personalization can be a powerful tool in email marketing, but it can also be a challenge. You need to have accurate and up-to-date information about your subscribers to effectively personalize your emails.
Compliance: Email marketing is subject to various laws and regulations, such as the CAN-SPAM Act in the United States. Noncompliance can result in hefty fines and damage to your brand reputation.
What Email Marketing Mistakes should be avoided?
We all know that content marketing can help build your brand, drive customer engagement and increase revenue. But in order to be truly effective, follow the “5 Tso”: Tease, Target, Teach, Test and Track.
Why is Social Media Better than Email Marketing?
How to monetize email marketing?
Sell a product or service.
Sell other people’s products.
Upsell premium or exclusive products.
Cross-sell related products.
Get repeat purchases.
Have a cart abandonment plan.
Ask people to spread the word.
Why Email Marketing Is Important?
Email is a more effective sales and communications channel than social networking sites. Even if you are very active in managing your Facebook page or Twitter the potential return is much lower than using opt-in email lists. Social media channels are great for outreach.
Interactive email is revolutionizing the inbox experience
Stand out from your competitors with cutting edge email engagement strategies
Discover how your marketing team can start delivering dynamic, interactive email experiences today
Email Marketing Analysis.
Evaluation include a review of your current design and copy, email marketing tools, and database health. Nutshell is a growth software platform that helps sales and marketing teams work together to win more deals. Email is the perfect channel to drive engagement. Personalize your email based on your contact’s properties, from how it looks in your recipient’s inbox to the content them read.
Email marketing laws stipulate that people need to give you permission to email them in order for you to send them campaigns. To email a person, then you’ll need express permission.
Do You need Help with Local Digital Marketing ?
Let’s talk about Local Digital Marketing ?
Local Digital Marketing encompases all areas of Online Marketing for Your Local Presence: LSEO, LSEM, LSMM, LSMS, Local Content, eMail and Local Centric Website.
Local Digital Marketing aims to increase your visibility on the Internet as a whole, but your local business area as priority. It is your global strategy with local focus.
Smart Bidding uses Google’s machine learning technology to optimize for conversions across every ad auction.
Why: This allows you to set millions of unique bids every second across campaigns.
When calculating bids for Maximize conversions or Target CPA, your bid strategy will take into account your specified budget or target CPA, contextual signals at auction-time, and search query-level performance across your account.
Why: This helps your bid strategies predict the auction-time conversion rate before setting a bid.
When calculating bids for Maximize conversion value or Target ROAS, your bid strategy will take into account your specified budget or target ROAS, contextual signals at auction-time, and search query-level performance across your account.
Why: This helps your bid strategies predict the auction-time conversion value per click before setting a bid.
The same bid is applied across all keywords when using the Maximize clicks bid strategy.
Why: Bids are adjusted up or down to ensure you hit your campaign budgets while getting as many clicks as possible.
Bids are set to help achieve your Impression Share goal when using the Target impression share bid strategy.
Why: This will help you show your ad in the Google search results in the optimal location based on your goals.
Continue marketing and reallocate your marketing budget mix
Engage with new segmented consumer groups
Focus on the end-to-end journey
Rethink multichannel marketing strategies
Go granular on your date with first-party data supported with second- and third-party data
This era of adoption and adaptation
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Facebook Expands its e-Commerce Efforts.
According to eMarketer, U.S. social commerce sales will rise by 35% to $36.09 billion in 2021, accounting for 4.3% of total ecommerce sales. Facebook.com is making moves to capitalize on this trend, launching Shops on WhatsApp and Facebook Marketplace, which were previously only on Instagram and the main Facebook interface. Sprinkle in some virtual reality and artificial intelligence and it’s a recipe for extending audience reach and making online selling more high-tech. Date: July 29, 2021
What can Digital Marketing Do for Your Local Marketing ?
Here’s 10:
Real marketers sharing real advice.
Learn straight from the source.
It’s free. Seriously.
On-demand access.
100% virtual.
Celebrate the creativity of your community.
Keep up with industry trends.
Unify your organization.
Deep-dive workshops.
Safe online environment.
Do You need Help with Local Digital Marketing ?
Let’s talk about Local Digital Marketing ?
Local Digital Marketing encompases all areas of Online Marketing for Your Local Presence: LSEO, LSEM, LSMM, LSMS, Local Content, eMail and Local Centric Website.
Local Digital Marketing aims to increase your visibility on the Internet as a whole, but your local business area as priority. It is your global strategy with local focus.
5 Things Every Marketer Should Know About Compliance — Three years on from the biggest shift in the privacy landscape, organizations around the world have had to adapt to GDPR effects far beyond the European Union, where it’s had the most direct impact.
Website engagement is important for any business that wants to succeed online. Here are 5 ways to measure and improve website engagement.
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5 Ways to Measure and Improve Website Engagement
** Set goals and track your progress. It’s important to know what you want to achieve with your website before you start measuring engagement. Are you trying to increase traffic? Generate leads? Drive sales? Once you know your goals, you can start tracking your progress and see what’s working and what’s not.
** Use analytics tools. There are a number of different analytics tools available to help you track website engagement. Some of the most popular tools include Google Analytics, Kissmetrics, and Mixpanel. These tools can help you track things like traffic, bounce rate, time on page, and conversion rates.
** Test different elements. Once you’re tracking your engagement, you can start testing different elements of your website to see what has the biggest impact. This could include things like the layout of your pages, the content you’re sharing, or the calls to action you’re using.
** Get feedback from your users. One of the best ways to improve website engagement is to get feedback from your users. You can do this by asking them to fill out surveys, participate in interviews, or simply leave comments on your website.
** Be patient and persistent. Improving website engagement takes time and effort. Don’t expect to see results overnight. Just keep testing, tweaking, and learning, and you’ll eventually see your engagement improve.
3 Tips to Improve Website Engagement
Create high-quality content. This is the most important factor in improving website engagement. If you want people to visit your website and stay there, you need to provide them with content that is interesting, informative, and engaging. This could include blog posts, articles, videos, infographics, or anything else that your target audience would find valuable.
Make your website easy to use. People should be able to find what they are looking for on your website quickly and easily. If your website is cluttered or difficult to navigate, people will quickly get frustrated and leave. Make sure your website is well-designed and easy to use, with clear calls to action and a logical flow.
Promote your website. Once you have created a high-quality website, you need to promote it so that people can find it. This could include social media marketing, email marketing, or paid advertising. The more people who know about your website, the more likely they are to visit it and engage with your content.
Improving website engagement takes time and effort, but it is worth it. By following these tips, you can create a website that people will love to visit and use.
YourLocalSEM offers website development options for professionals.
Please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can determine whether or not you need to redo your website by measuring (and improving) your website engagement.
Need to Redo Your Website?
Please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can determine whether or not you need to redo your website by measuring (and improving) your website engagement.
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