Category: #SearchEngineOptimization

Search engine optimization (SEO) refers to the practice of improving a website’s visibility in organic search engine results pages (SERPs) through optimization techniques.

SEO involves optimizing a website’s content, structure, and coding to make it more search engine-friendly and increase its relevance and authority for specific keywords or topics. This involves a range of activities such as keyword research, on-page optimization, link building, and content creation.

The goal of SEO is to increase a website’s organic search engine ranking, drive more website traffic, and generate leads or sales through improved online visibility.

SEO is an essential component of any digital marketing strategy and requires ongoing effort to maintain and improve a website’s search engine rankings.

Why Style Matters in SEO?

A #style that is chrisp, cogent and consistet appreciates the reader’s intelligence by showing that you respect and want to earn trust of the visitor to the website.  Trust is vital in search engine result pages (SERP) for all your local seo results.

Google’s algorithms have become sophisticated enough that the quality of content has more importance than use of any particular keyword or phrase or string. Thus, the first SERP might not contain an exact match keyword anywhere in the body of the page.

When it comes to marketing your business / website, your writing style matters a lot. Sadly, it gets ignored enough time.

What is important is that your writing be clear, concise and consistent.

Social Media Traffic

Social Media

  • How much traffic do you get from social sites?
  • What do they do?
  • Does social sharing drive additional traffic and conversions?
  • How important are the social reports in Google Analytics?

Importance of Social Media Traffic

Social media allows you to have a regular and ongoing engagement with your auidence and it stabilizes your interaction because you have control over how to message to a targeted market yourself.

How important are the social reports in Google Analytics?

The Google Analytics Social Sources Report gives you complete detail of which social media networks are generating traffic for your website. It helps you define and further target your traffic and engage your audience.

What are the SEO challenges for a Multi-location business?

#Multi-location businesses commonly have these challenges when it comes to meeting consumer needs:

  • How can they quickly and easily give directions to consumers?
  • How can each location’s landing page be optimized for local search?
  • How can the ever-increasing mobile shopper surge be leveraged?

Issues Facing Multi-Location Businesses

  • Make sure each store location should have its own unique, well-optimized page. 
  • Make sure your page is indexed and discoverable via internal links.
  • Add opening hours and parking hits.
  • Clearly identified NAP (name, address, phone) information.
  • Local news / identity

What is SEO?

Search engine optimization (SEO) is the the affirmative Internet interactions that affects the placement and visibility of a website or a web page in a Internet browser based search engine’s result pages (SERP)— often referred to as “natural”, “organic”, or “earned” results.

What are the Major Components of SEO?

  • Keywords define the content of the page
  • Meta tags play a vital role in SEO positioning
  • Content is king
  • Social media plays a role in targeting audience
  • Quality images make visual appeal.

Inhouse SEO Expert or Outside Agency?

Are you Debating between Outside Agency or In-house Expert for Search Engine Optimization?

  • It depends on your size, the scope of work or the industry.
  • The level of specialization needed.
  • Location of your business and ready availability of expert in your area.

 

SEO or Search Engine Optimization is effective when pursued on planned and purposeful basis.  That there are definitive goals, measurement of objectives and path to achieving the goals.

Call Us Today to discuss your options!

SEO News: Improve your website content

Summary of the Article

Improving your SEO or Search Engine Optimization is essential to driving traffic to your site. SEO is the ranking of a website or a web page in a search …

Article

Viva Productions in Kingston knows that your website is integral to the success of your business. If you don’t have a strong online presence than your business will not be able to flourish no matter how great of a product or service you offer. As technology continues to advance, your website needs to keep up in order to showcase your business and help you stand out amongst your competitors.

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first published: 2015-03-09 14:26:15

SEO News: Laura Spica: How social media impacts SEO

Summary of the Article

Yes, Virginia, social media does affect Search Engine Optimization (SEO). Long the redheaded stepchild of SEO, social media is finally getting its due …

Article

How social media impacts SEO

Yes, Virginia, social media does affect Search Engine Optimization (SEO). Long the redheaded stepchild of SEO, social media is finally getting its due as a legitimate means of raising your brand’s profile in search rankings. Funny thing, it’s always been a driver, because creating and sharing relevant content is the key to SEO, and that’s what social media does best.

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first published: 2015-02-28 09:56:15

SEO News: SEOSearchGuru Now Enabling Their Clients with Local Online Marketing in LA at Reasonable Prices

Summary of the Article

Reflecting their superior position as one of the leading providers of SEO … Local SEO or Local Online Marketing is a technique through which clients get … in Local SEO, Link Building, PPC Management, Social Media Optimization, …

Article

Company News: Page (1) of 1 – 02/28/15

February 28, 2015 —

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first published: 2015-02-27 13:52:30

SEO News: The Future of SEO is Not SEO

Summary of the Article

Search engine optimization, as all traditional definitions describe it, is going to become obsolete. And the change has already begun. The Internet has …

Article

2015-26-February-Tricks.jpg

Search engine optimization, as all traditional definitions describe it, is going to become obsolete. And the change has already begun.

The Internet has always been a landgrab. It started with domain name poaching and infrastructure oligopolies. Then we moved onto gaming search engines. Which, in turn, created a whole industry, built on one basic premise:

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first published: 2015-02-25 14:26:15