10 Steps for better website

1. Put Your Phone Number At The Top Of Every Page In Big Font Sounds obvious, right? But, millions of sites don’t do this. According to a report by VSplash, “six out of ten SMB websites in the U.S. are missing either a local or toll-free telephone number on the home page to contact the business.” Small business owners are always talking about how they want “calls not clicks.” Put your phone number in people’s faces. That might help.

2. Understand Your Customer’s Objectives Many small and local business websites are a home page with some kind of “welcome” message and/or marketing text, an image or two, and a couple of tabs — usually Services, About, Contact, etc. Your business likely has a variety of different types of customers who are looking for different things, and when they land on any page of your website, it should be crystal clear how to find what they are looking for immediately. This is no easy task, particularly for large websites with lots of content. A recent example I looked at was a veterinarian site that just had Services, Contact and Events tabs. While it’s not rocket science for a visitor to click on the Services tab to find that the vet provides services for horses, providing navigation that prominently identifies the animal types the vet works with would help. Navigation links like Dogs, Cats, Horses, Duckbill Platypus, etc. are much more likely to be of interest to people with sick pets than your next street fair appearance.

3. Create Content That Focuses On Your Customers’ Needs You’ll find this one repeated everywhere there is a search marketing guru, but it’s perhaps one of the most effective things you can do to bring qualified leads to your website with the hopes of converting them. Offline, when you are selling a customer, you do it by answering common questions, telling them how you do things, providing them with pricing and timing information, etc. It’s no different with your website. In our above Vet example, perhaps the site could explain how they deal with the typical Duckbill Platypus maladies. If you’re at a loss for content ideas for your site, consult How To Create Content When You’d Rather Be Doing Something Else.

4. Don’t Use Clip Art! You’re a cheap guy, right? That’s how you’ve become overlord of your vast SMB empire. But, just because you are cheap doesn’t mean your website has to look cheap (unless, of course, that is what your brand is all about, such as, Cheap Harry’s Auto Repair). Use of clip art is a serious offense. There are plenty of inexpensive design services that can supply you with decent-looking artwork for your site. Try ODesk, Elance, 99Designs or better yet, the local high school art class. You can always upload a nice photo, too. Show your company vehicles and your location. Maybe show yourself or your employees at work. People want to do business with people, not clip-art models, and definitely not with that chick sitting on the floor with a laptop raising both arms in triumph. Can we please just retire her?

5. Add Testimonials Potential customers want to see that other human beings find your services valuable. Adding a few quotes from happy customers can do a lot to help sell people on your service. Just make sure they are real quotes. If you don’t have any, grab some from a third-party review site like Yelp, which leads us to the need for trust.

6. Add Trust Marks Just like testimonials, trust marks — logos from services that provide some kind of validation of how good or trustworthy a business is — can go a long way toward helping someone, who has never heard of you before, feel good about making a purchase on your site, sending you an email or picking up the phone. Logos from organizations like the BBB, the local business association, or even the local soccer league will do the trick.

7. Add Conversion Messages To Your Landing Pages (And All Your Pages) For each page on your site, you would ideally craft conversion messages relevant to the content (e.g., “Is Your Duckbill Platypus Sick? Call Us Now!”). You may even want to test putting a “contact us for a free estimate” message in front of visitors that request the content using a lightbox type pop-up approach. One client increased inbound leads by 300% just using this simple technique.

8. Qualify Your Visitors I love sites that take visitors through a simple set of questions designed to segment them (e.g., budget, nature of their problem, timing, size of their company, title, location, etc.). This method can help you push the visitor to the right content, product, salesperson, etc. While it could also reduce the number of inbound leads, those leads that come in should be of much higher quality because they’ve been qualified.

9. Keep Your Address, Hours & Event Calendars Up To Date Goes without saying right? You’d be surprised. Or maybe you wouldn’t…

10. Improving Conversion Tends To Have a Faster ROI Than Improving SEO Let’s say you make $100 every time someone fills out a form on your website. If your site converts 1% of all visitors, you make $1 for every visitor that shows up. Double that to 2% and you make $2. If it costs you $1,000 to get to 2%, the improvements will pay for themselves after 500 visitors. Everything after that is gravy.

DoDa or DoNotDoDa of Good Customer Review

Dos and don’ts to consider when crafting a good customer review:

Don’t be afraid to state the obvious.
Stay on topic.
Keep it succinct—try to stick to the overall experience and provide information that will be helpful to the next person that reads it.
Don’t get too personal and don’t get overly nitpicky, especially if you’re a hard person to please anyway.
Try to reveal what’s interesting or unique about a business.
Again, be specific.
- Don’t just mention that it’s affordable—offer examples of what makes it economical.
- Was the overall service good or bad? What was the ambiance like? If the restaurant says it’s kid-friendly, is it really?

Responsive Web Design :-: Responding To Your Visitors

As of February, the smartphone share in the United States has reached nearly 50%. 2012 is FINALLY “the year of mobile” and this means that you need to invest in a mobile user experience. Check your analytics — that mobile traffic share keeps growing!

With all of the hype that responsive web design is getting, what are the biggest implications for marketers and SEOs regarding its fit as the long-term mobile strategy?

First Of All, What is Responsive Web Design?

In a nutshell, responsive web design (RWD) is a technique which uses fluid layouts (which “stretch” to as much screen real estate as possible) in addition to the CSS “@media queries,” which apply different style sheets (CSS) based on the current screen size of the device. With responsive design, your website will fit virtually any device with a full browser: smartphones, iPad + other tablets (both landscape and portrait modes), and even TVs. It doesn’t matter that the Galaxy Tab’s resolution is different from a Nexus S phone — your site will render beautifully, as long as responsive design was correctly implemented.

One of the most famous examples of responsive web design is Boston Globe.com: simply go to the site and re-size your browser window: the website will automatically adjust to the current width of your browser. Boston Globe is probably the biggest, most complex site which has implemented this technique, but there are hundreds of other examples available at mediaqueri.es, including UC San Diego, Smashing Magazine, and more.

What are the Alternatives to Responsive Design?

Responsive design became a hot topic since the growth of mobile. Some people view it as the best solution to improve the mobile (and tablet) user experience, however it is not always the case. The purpose of this post is to go over the RWD in detail, but in order to see the full picture, “going mobile” via RWD does have two alternatives.

Separate mobile site.

Usually hosted on the “m.” sub-domain, mobile sites are usually developed from scratch. Visitors will redirect to the mobile site after server detects that their User-Agent is a smartphone.

For example, the user-agent of an iPhone looks like this:

Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_2 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8H7 Safari/6533.18.5

Mobile App.

While mobile apps (Apple iOS, Android, Blackberry, or Windows Phone) are the best in controlling the user experience and taking advantage of the smartphones’ hardware capabilities, they are expensive to develop and they are not part of the “open web,” making apps impossible for search engines to crawl.

How Does Google Crawl/Index Responsive Sites?

Crawling.

About 6 months ago, Google introduced a new smartphone Crawler, which mimics the iPhone’s user-agent.
Since RWD simply adjusts to the screen size and does not change the content based on the mobile user-agent, Googlebot-Mobile has access to all of the content of the full site (HTML, CSS, images, etc). The only difference is: in the case that Google can read through CSS and understand “@media” queries used by RWD, Google can figure out which elements are hidden on your mobile site (it doesn’t seem so, but still is an open question). To be on the safe side, I wouldn’t hide any elements containing important content at widths higher than 600px.

Image Previews in SERPs.

Google mobile SERPs show the listings’ previews on the latest smartphones. For responsive designs, the preview is shown at the width of about 640px wide (iPhone’s resolution in a portrait mode). See example screenshot below.

Indexing and Caching [with an Experiment!].

I ran an experiment to figure out if Google actually indexes mobile-specific pages. I took the following steps:

On the bottom of each page of my site, I added a text which targets mobile user-agents and is only visible if the visitor’s device is a smartphone.
The exact text (which is “mobphone teststring”) didn’t match any pages in Google nor Bing
I did “Fetch as Googlebot” (Mobile: Smartphone) in Webmaster Tools. The result showed that my text is visible to Google Bot. [April 27/9pm EST]
I waited until my pages got crawled again (checked my server logs after running “Fetch as Googlebot”). Googlebot-Mobile crawled by homepage on April 29th at 9pm EST.
I searched for “mobphone teststring” in Google & Bing… No results found (still, after 10 days).
When searching for my own site on Google using a smartphone, the “Cached” pages belong to the desktop site and “mobphone teststring” is not there.

VERDICT: When crawling mobile versions of the pages located at the same URLs as the desktop pages (either RWD or done via user-agent targeting):

Google will NOT cache the mobile version of your pages.
Currently, Google seems to ignore any content which shows up only for the mobile visitors.

If your visitor goals are different on the mobile site than on a desktop site (e.g. car insurance companies: quotes on desktop vs. road-side assistance on mobile), then I tend to agree with Bryson Meunier: currently, the hybrid approach to mobile URLs (having an “.m” sub-domain) would ensure that the mobile site’s content gets cached and treated equally to the desktop sites. (Although at the end of this post, I describe how I’d like this to be taken care of by Search Engines long-term.)

Bing & Mobile.

While Bing doesn’t have a separate mobile crawler which mimics a smartphone, Bing seems to use BingBot for crawling the desktop and mobile sites. Also, a fairly recent post by Duane Forrester talks about how the “one-URL” policy for all devices is preferred by Bing. I couldn’t find any other information online, in the server logs, or by experimenting (Bing doesn’t give an ability to see cached pages on mobile).

Responsive Web Design: Ultimate List of Advantages and Disadvantages.

Responsive design is not a one-size-fits-all solution to mobile. According to the author of the Responsive Web Design book, Ethan Marcotte:

“But most importantly, responsive web design isn’t intended to serve as a replacement for mobile web sites. […] And as a development strategy, it’s meant to be evaluated to see if it meets the needs of the project you’re working on.”

Keeping this in mind and considering implications listed below, does RWD meet the needs of the project?

ADVANTAGES of Responsive Web Design.

User Experience (UX): Website adjusts to any screen size, making it a good long-term solution to UX with the current plethora of devices (including mobile/tablet hybrids). Hiding elements which aren’t crucial for mobile visitors helps to achieve their goals faster.
Analytics: One complete view for all the traffic. To get insights on the mobile visitors, create a “mobile-only” segment (note that by default, Google Analytics puts all the tablets under “Mobile” segment).
Sharing/Linking: One URL to accumulate all of the shares, likes, tweets, and inbound links. Contributes to a better user experience as well: have you ever clicked on a link in a tweet just to see a mobile version of a page in your full browser? #badUX
SEO: Going with the advantage above, one URL accumulates all links, PageRank, Page Authority, etc. However, as Search Engines get smarter at determining the relationships between mobile-optimized pages and desktop pages, this advantage won’t matter.
Development: RWD involves no redirects to take care of, no user-agent targeting.
Maintenance: Once your website is responsive, there’s very little maintenance involved, as opposed to up-keeping a separate mobile site. It is not required to up-keep a user-agent list with all of the up-to-date mobile devices.
Information Architecture (IA): With a 1-to-1 relationship to the desktop site, mobile mimics the full site’s IA, reducing the learning curve to get accustomed to using the mobile version.

DISADVANTAGES of Responsive Web Design.

User Experience/Load Time: Users need to download unnecessary HTML/CSS code (not a huge deal) and most of the time, images are simply scaled down, NOT resized — negatively impacting the load-time (bigger issue).
SEO: With RWD, you cannot easily adjust Titles, Descriptions, and Content for the mobile users. Mobile users use different keywords, more likely to use voice search and for some verticals, there can be significant variation (use Google’s Keyword Tool, which separates mobile searches from the desktop).
SEO: As determined by my experiment, Google doesn’t rank sites based on the mobile-only content located at the same URLs. If your responsive site targets user-agents to serve certain mobile-only content, it will not be indexed nor used to rank your website.
Development: The initial development of responsive web design takes more time. It is usually much easier to create RWD from scratch than to convert an existing site.
Design: Since layouts of RWD are “fluid” (other than two extremes: mobile and a full desktop site), there’s less control over how the “in-between” layouts will look and it is time-consuming for designers to show all the possible mockups beforehand. Instead, designers usually show wireframes & mockups of the desktop + mobile layouts. When both are approved, RWD is implemented and designers can then show operational layouts of the site in all screen sizes.

I tried to keep the list above as straight-forward as possible. I will offer some generalizations in the section below, but by all means, it is ultimately up to you to decide if RWD is the best solution for your mobile strategy.

When Using Responsive Web Design Makes Sense (And Doesn’t).

As mentioned earlier, RWD is not a cookie-cutter solution; therefore, it works for some sites better than others. Below are some generalizations, but make sure to go through the full list of pros/cons above if you haven’t done so already.

If your website contains fewer than 50 pages, does not include advanced functionality, and user intent is not significantly different on the mobile devices, chances are, RWD would be a great solution to improve the mobile users’ experience.
If your website is fairly simple, without too many different page “types” (e.g. article pages, category pages, browse by pages, etc.), and the user intent is not significantly different on the mobile devices, RWD can be a good solution to improve mobile UX.
If you have a complex site with a lot of page types, user intent is not significantly different on the mobile and you’re planning a redesign, you should at least consider RWD.
If people have significantly different goals when using your site from mobile devices, chances are, RWD is not for you.

Undoubtedly, mobile visits keep growing fast, but despite the latest reports that only 9% of the top 1 million websites are “mobile-ready” (by Mongoose Metrics), the absolute majority of websites actually ARE smartphone-ready — since 2007, when Apple introduced the ability to browse any website on the iPhone. In fact, Apple believes that it delivered such a great product (full browser which made phones “smart”) that there’s no need for mobile sites: Apple.com on a smartphone is their full website.

Like any other project, set goals and realistic expectations for the mobile site (“increase conversion rate of mobile segment by X%” or “increase satisfaction rate of customers accessing mobile site by X%”) and determine if this is enough to justify the investment with your current mobile user base, accounting for the growth.

Where I’d Like to See Mobile Search.

As far as search engines go, IMHO, it is in their interest to determine the intent of the users depending on the device they use. Cindy Krum of MobileMoxie has blogged about SERPs differences depending on a device, and I think we will see more of these improvements going forward. We really cannot expect Bob, a restaurant owner, to do keyword research to determine that mobile searchers want to view menu and directions more than the “about the restaurant” section on the homepage. Search engines need to develop further and offer mobile visitors pages which are more likely to be clicked on (nothing new), but adapt this functionality for mobile.

Update:

Just yesterday, Google took an official stand on building smartphone-optimized websites and says that responsive web design is Google’s recommended configuration. With that said, advantages/disadvantages of RWD listed in this post are still the same.

https://www.seomoz.org/ugc/responsive-web-design-the-ultimate-guide-for-online-marketers

Local Search Places For Placements

Local search engine optimization (SEO) is a specialized form of SEO focused on optimizing businesses and their websites for optimal visibility in local search engines.

Local search takes into consideration not only the keyword the searcher entered, but also the location of the searcher, whether indicated through user settings, automatic detection, or a location in the keyword phrase (e.g. “Best Restaurants in Dallas, TX”).

Google, Bing, and Yahoo! all provide local search capabilities. Here is an example of the familiar Google local search results:

Local search has some similarities to traditional SEO (focused on ranking for a given keyword), but includes a lot of activities not applicable to global SEO. It can be difficult to know where to start!

Fortunately, there are many great local SEO resources available – for free – on the Internet. Here are five that I find helpful:

1) Local Search Ranking Factors

Have you ever wondered what Google (and the other search engines) consider when ranking local businesses in the local search results? Is it the number of reviews? Is it the number of images and videos? Is it the authority of your website for the given keyword?

Thanks to David Mihm, a Local SEO guru, you don’t have to wonder (as much…). Every year, he interviews dozens of experts in the field to compile his Local Search Ranking Factors report.

It is awesome!

For the best part, scroll down to “The Results.” There you will find the top ten ranking factors for local search.

Sidebar

Take a look at #2: “Manually Owner-verified Place Page.” I can’t tell you how many businesses I’ve worked with that have not yet taken this simple step. If you haven’t claimed your Google Place page, please do so as soon as you finish reading this post!

Here is a helpful video about adding a Google business listing if you want some guidance.

2) Comprehensive List of Local Search Directories (or “Yellow Pages”)

One of the factors that determine your ranking in local search results is the number of “citations” available for your business around the Internet. Adding your business to local search directories is a great way to rack up on citations (and also improves your chances of getting new traffic!).

Andrew Shotland of Local SEO Guide has compiled a comprehensive list of local search directories (he calls them “Internet Yellow Pages”).

The Local SEO Guide blog is one of the first resources I used to learn about local SEO. Shotland is an expert in the field and has been at it for a long time. He knows his stuff!

3) Understanding Google Places & Local Search

Another great local SEO resource is Mike Blumenthal’s wonderful local search blog, which is geared toward keeping the rest of us up to speed on the developments of local search.

Mike writes about local search news, Google Places (and other related Google topics), and Yahoo! local. He also addresses topics related to local & mobile and local & social. (To name few!)

Best of all, Mike responds to comments and questions (what a concept, right!). If you don’t understand something he’s writing about or want to discuss the topic further, he’ll take the time to discuss it with you.

Very accessible. Very friendly. Very local.

4) GetListed.org

Isn’t it amazing that there are organizations who care enough about you to put lots of time and effort into providing tools, resources, and live training sessions to help you grow your business?

GetListed.org is one such organization.

On their website, you can enter your business to see how well (or poorly) it is fairing in the local SEO world:

It’s a great tool and the website has a nice, clean interface.

Additionally, GetListed.org has all sorts of resources, including their Local University. They have several sessions coming up this spring, so make sure to check their list of upcoming events.

5) A Step-by-Step Guide to Local Search

In working with small businesses on local SEO, I have developed a process that I use to optimize a business for local search.

One day, I decided to lay it all out in a post on our blog.

Why?

Because I know that some businesses cannot afford to hire a consultant to do the job for them. And perhaps some small business owners find this type of work satisfying (I know I do!).

In this Local Search Guide, I walk through the process of optimizing your business for local search.

I believe it is the most comprehensive local search guide available free online.

Please don’t lose traffic (both to your website and your store/restaurant/office) because you haven’t taken the take to optimize your business for the local search engines. It would break my heart.

https://www.searchenginejournal.com/5-local-resources-to-boost-your-local-rankings/43675/

Google Penguin Has Wings

Google’s New Over-Optimization Penalty: Is Your Website at Risk? MarketWatch (press release) – 18 hours ago CARLSBAD, Calif., May 2, 2012 /PRNewswire via COMTEX/ — SEO Inc., a industry leading San Diego SEO company with over 14 years of history, is releasing industry insight on the Google Penguin update, otherwise known as the Webspam Update or …

SEO Consult® to Conduct Review Into Google’s Penguin Update MarketWatch (press release) – May 1, 2012 CHESTER, England, May 1, 2012 /PRNewswire via COMTEX/ — SEO Consult®, an award winning agency specializing in a range of ethical and organic SEO techniques, have recently commented on Google’s latest algorithm update, known as ‘Penguin’.

Free SEO Scorecard Helps Small Businesses Avoid Costly Website Mistakes That … MarketWatch (press release) – May 1, 2012 CHICAGO, May 1, 2012 /PRNewswire via COMTEX/ — As Search Engine Optimization (SEO) continues to be the number one source of leads for both B2C and B2B marketers, without proper tools, small businesses find it increasingly difficult to beat out their …

Interview With Kerry Finch Reveals Evergreen Content Writing Tips That Beat … San Francisco Chronicle (press release) – May 1, 2012 The internet marketing world continues to be rocked by the rolling changes that the search engines, particularly Google, are implementing to help weed out junk content from their search results. In this recent interview with mumpreneur Fiona Lewis, …

IMP Advertising, Pleasanton’s Premier Internet Advertising, Online and Social … San Francisco Chronicle (press release) – Apr 30, 2012 The new search engine optimization – SEO 2.0 from Innovative Media Planners: SEO Pros. Pleasanton, CA (PRWEB) April 30, 2012 Information about Bay Area internet advertising, online and social media marketing company in Pleasanton California.

Bay Area SEO Company Comments on Google’s Latest Update, Codenamed: “Penguin”. San Francisco Chronicle (press release) – Apr 30, 2012 Search engine giant Google’s search results are based on their proprietary algorithm which decides which sites to show. This algorithm goes through many changes throughout the year, but this last one has many webmasters up in arms.

SEO Specialist Launches SEO Training Courses San Francisco Chronicle (press release) – Apr 30, 2012 In order to meet the increasing demand of businesses desire to learn more about search engine optimisation, SEO Specialist launches a series of training courses. Depending on the current team, knowledge and challenges, companies can choose which …

SEO 1 Page Launches Website for Guaranteed Search Engine Optimization Results San Francisco Chronicle (press release) – Apr 30, 2012 SEO 1 Page provides comprehensive and effective SEO services. The SEO 1 Page team’s methods show results, guaranteed. The SEO 1 Page team creates custom solutions to improve keyword rankings, and increase page rank. Increasing online traffic equals …

Google Changes Forcing Internet Marketers To Ditch The Tricks and Return To … Houston Chronicle – Apr 30, 2012 The steps that Google has taken to ensure its search engine delivers quality and relevant results to users has seen scores of ‘grey hat’ and ‘black hat’ networks and tools become instantly redundant. Content writer, Kerry Finch, has seen first-hand the …

Grant Marketing Group Proudly Announces Exciting New Informative and User … San Francisco Chronicle (press release) – Apr 30, 2012 Grant Marketing Group, an Internet marketing company and search engine optimization (SEO) firm, recently launched their new website, marking a professional and substantial improvement in the manner their services and business values are communicated to …

Google’s latest webspam crusade ‘breaks’ search results Register – Apr 30, 2012 By Kelly Fiveash • Get more from this author Google’s latest search engine algorithm update – dubbed Penguin – is proving to be something of a dud, according to website owners not happy with the latest tweak. The Chocolate Factory debuted its latest …

Link-Assistant.Com Suggests a Coherent Strategy for Dealing with Major SEO … PR Web (press release) – 3 hours ago The major SEO software provider comes with full instructions on how to avoid losing hard-earned organic positions or recover from the ranking meltdown by adopting more beneficial content and link building tactics. As a result of Google Penguin update, …

Planning on duplicating content? Think again, says Google Castleford Media (blog) – 4 hours ago Google’s Penguin updates are known to instil fear in marketing execs across the globe as they scramble to update their online campaigns to suit its latest features. And while trying to predict what will happen next is a little bit like playing a very …

Google Penguin Update: Don’t Forget About Duplicate Content WebProNews – 14 hours ago By Chris Crum · 15 hours ago · 4 Comments There has been a ton of speculation regarding Google’s Penguin update. Few know exactly what the update specifically does, and how it works with Google’s other signals exactly. Google always plays its hand …

Fishing for Insights About Google’s Penguin Update Search Engine Watch – 16 hours ago by Marshall Sponder, May 2, 2012 Comments It was only a matter of time before proverbial Saturn, The Google, would devour its own children, the spammy websites seeking to fully leverage search engines to get free business. That time arrived last week …

Google Penguin Update Recovery: Hidden Text And Links WebProNews – 18 hours ago By Chris Crum · 18 hours ago · Leave a Comment There’s been a lot of discussion about Google’s Penguin update since it was launched. The update, if you haven’t been following, is about decreasing the rankings of sites that are violating Google’s …

Google Penguin Update Recovery: Getting Better At Keywords WebProNews – 18 hours ago By Chris Crum · 18 hours ago · Leave a Comment Last week, Google unleashed its Penguin update upon webmasters. The update, as you may know, was designed to decrease the rankings of sites engaging in black hat SEO tactics and webspam.

Google Penguin Impact and Reviewing Your Website Business 2 Community – 19 hours ago By Emily Mace, Published May 2, 2012 So there’s been a lot of talk in the industry recently about the recent Panda Update and Google’s new Algorithm change, Penguin. And having seen that this has been live since the 24th April now is a good time to …

The Hierarchy of Web Presence Optimization iMedia Connection (blog) – 19 hours ago Much has changed in the SEO landscape and the practice of organic search optimization over the past year – from the ongoing Panda and Freshness updates to the introduction of Google+ and Search plus Your World. Then Google started encrypting a vast …

Penguin Update Blues: Recover from Being Over Optimized (Personally) Business 2 Community – 19 hours ago By Craig Kilgore, Published May 2, 2012 Let me start this post by saying that it has nothing to do with your website being over optimized or how you can recover from Google’s newest Penguin (webspam / over optimization) algorithm update.

What To Do When Affected by Google Penguin: Is Penguin Killing SEO and SEO … Business 2 Community – 21 hours ago By Andre W. Klein, Published May 2, 2012 Regarding “I read somewhere that Google is focusing on over optimized pages (sites) Has anyone heard anything similar to this?“ Why should Google do so? They created the rules for GOOD optimization (meta tags, …

The Not so Big and Not so Bad Penguin Update Business 2 Community – 21 hours ago By Amie Marse, Published May 2, 2012 Last Tuesday Google implemented the Penguin update. This has been swirling around the SEO industry in the past week. Mostly, the complaints are coming from black or grey hat website owners.

Google Penguin Update: How to Know If Your Website Was Targeted Business 2 Community – 21 hours ago By Frank Isca, Published May 2, 2012 Back at the end of March we posted an article on Helpful Website Tips For Google’s Pending Algorithm Update, based on the announcement that Google was planning to start penalizing over optimized websites in order to …

Several Businesses Increase Their Budget on SEO and Social Media NewDesignWorld (press release) – 22 hours ago Nowadays, the internet has become important in all aspects of life be it finances, education, marriage, relationships or entertainment. Many people have also started purchasing different things and search for businesses online.

May 2012 Google Webmaster Report: More Flux Search Engine Roundtable – 22 hours ago What a crazy month for webmasters! We had the Penguin update, a Panda refresh, a bug that delisted tons of sites from Google, a huge negative SEO release and some rumors of a possible Google update this past weekend that no one covered.

James Schramko Offers Advice on How to Cope with the Google Penguin Virtual-Strategy Magazine – May 2, 2012 Quality content creation and distribution company SEOPartner’s latest news update features owner and Internet marketing expert James Schramko offering tips on how to deal with the Penguin, the moniker for the recent algorithmic updates of Google.

Organic Search 2012: The Story So Far Coast Digital (blog) – May 2, 2012 by Mike Hall We’re only 4 months into the year and in terms of organic search, it’s been eventful to say the least! Google updates its search algorithm hundreds of times each year, but it’s only on occasion that these updates have a significant effect …

SEO is a Business: Just Focus On What You Can Change State of Search – May 2, 2012 Dearest SEOs, this is not a rant per say but more a sigh of exasperation. It’s also not aimed at one person, group of people or industry alone. However… I am starting to feel blue, and stay blue, with all the endless ranting, raving, negativity and …

4 Ways Authorship Markup Enhances SEO ClickZ – May 1, 2012 When it comes to hunting for reliable sources, credibility is vital to how useful (or useless) a source may be. The same goes for sources on the Internet. But, as most of us know, identifying credibility on the web can be tough.

Google BigQuery

Google unleashes BigQuery analytics tool Register – 5 hours ago By Simon Sharwood, APAC Editor • Get more from this author If so, Google wants you to send them in the direction of its new BigQuery cloud analytics service, which has left beta status behind it and is now ready to crunch real, live data in exchange …

Google Launches BigQuery Analytics Service InformationWeek – 18 hours ago Google’s cloud-based analytics service lets advertisers and other external users store, query, and explore big data in a hurry. By Doug Henschen InformationWeek Google Tuesday formally launched its BigQuery service, which promises to “analyze terabytes …

Google opens BigQuery cloud analytics to all ZDNet UK (blog) – 19 hours ago By Jack Clark , 2 May, 2012 11:21 Follow @mappingbabel From data centres down to USB keys, if it involves storage, I’ll be looking at it. Google is making its BigQuery cloud analytics service generally available, almost two years after it was first …

Google’s BigQuery goes public ZDNet (blog) – May 1, 2012 By Andrew Brust | May 1, 2012, 5:50pm PDT Summary: The company that invented MapReduce makes its cloud-based dimensional query offering public. But is it really a Big Data tool? In November of last year, Google announced the limited preview of the …

Google Makes BigQuery Available to All PCWorld – May 1, 2012 By Juan Carlos Perez, IDG News BigQuery, a cloud-based service from Google for analyzing very large sets of data, is now publicly available after a period of limited-availability testing, Google said on Tuesday. Big Query is an online analytical …

Google enters big data analytics fray ZDNet Asia – May 1, 2012 By Kevin Kwang , ZDNet Asia on May 2, 2012 (18 hours ago) Web giant officially steps into big data analytics business with general release of its BigQuery software-as-a-service offering for businesses of all sizes. Google has officially entered the big …

Google Offers Big-Data Analytics New York Times (blog) – May 1, 2012 By QUENTIN HARDY | May 1, 2012, 1:00 pm Comment Google is selling some of its analytic guts as an online service, in an effort to compete with the likes of Amazon Web Services in the market for enterprise cloud computing. In November, Google offered a …

Google BigQuery Offers Data Analytics In The Cloud CRN – 8 hours ago By Jack McCarthy, CRN Google has released to the public BigQuery, the data analytics software it uses to examine its own data. Google said it intends the software to be used by businesses for real-time analytics in the cloud. “…

What AaaS needs to really succeed ITworld.com – 16 hours ago May 02, 2012, 2:09 PM — Call it “Analytics as a Service” (AaaS) or “Query as a Service”… whatever you want to call it, today’s announcement of a newly public BigQuery analytics tool from Google is sure to intrigue anyone who wants to use a …

Big launch for Google’s big data analysis tool Research Magazine – 18 hours ago US— Google has rolled out its big data analytics tool, BigQuery, following several months on a limited release. Social media intelligence firm Claritics was one of the early users of BigQuery, putting it to work in a web application to help game …

Google’s BigQuery offers infrastructure to crunch big data Techworld.com – 18 hours ago By Thor Olavsrud | CIO US | Published: 16:15, 02 May 2012 Few companies in the world have access to datasets as large as Google does, and, unsurprisingly, Google is one of the companies at the forefront of Big Data analytics. Now Google plans to share …

Google Launches Analytics Tool, Study Shows Firms Favor Cloud Providers for … Web Host Industry Review – 18 hours ago Google announced on Tuesday that it has officially launched BigQuery, its tool that allows businesses and developers to gain real-time business insight from mass amounts of data. Accessible via a UI or REST interface, BigQuery allows users to store as …

Google Offers Big Data Crunching To All With BiqQuery CMSWire – 20 hours ago By Chris Knight (@Chrisknightcms) May 2, 2012 Big Data has become quite the talking point in recent years as databases swell to previously unimaginable sizes. Google now wades into the enterprise battle offering its BigQuery solution that requires no …

Google’s New BigQuery Commoditizes Big Data Analytics ReadWriteWeb – 20 hours ago By Joe Brockmeier / May 2, 2012 06:40 AM / View Comments Google is moving the goalpost significantly in the market for big data tools, at least for organizations that can work with its canned tools and are willing to trust the search giant with their …

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CSX also uses social media channels to communicate information about the company. Although social media channels are not intended to be the …

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First Of All, What is Responsive Web Design?

What are the Alternatives to Responsive Design?

How Does Google Crawl/Index Responsive Sites?

Responsive Web Design: Ultimate List of Advantages and Disadvantages.

ADVANTAGES of Responsive Web Design.

DISADVANTAGES of Responsive Web Design.

When Using Responsive Web Design Makes Sense (And Doesn’t).

Where I’d Like to See Mobile Search.

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1) Local Search Ranking Factors

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2) Comprehensive List of Local Search Directories (or “Yellow Pages”)

3) Understanding Google Places & Local Search

4) GetListed.org

5) A Step-by-Step Guide to Local Search

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