Category: #SearchEngineMarketing

Search engine marketing (SEM) refers to the practice of promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising or optimization techniques.

SEM typically involves using paid search advertising, also known as pay-per-click (PPC) advertising, to bid on keywords relevant to a business’s products or services. When a user searches for a keyword, the advertiser’s ad is displayed on the SERP, and the advertiser pays a fee when the user clicks on their ad. Search engine marketing also includes search engine optimization (SEO), which involves optimizing a website’s content, structure, and coding to improve its organic search engine ranking.

SEM is an effective way for businesses to increase their website traffic and generate leads or sales through online advertising.

SEM News: SEO and AdWords Specialist

Summary of the Article

The person will also assist with the implementation of a SEM (Search Engine marketing) and web analytics strategy. Understanding clients’ needs and …

Article

Remuneration: negotiable Basic salary
Location: Johannesburg, Parktown North
Education level: Diploma
Job level: Mid/Senior
Own transport required: Yes
Type:

Job description

We are looking for a SEO and AdWords specialist to join our dynamic digital agency in Johannesburg. The successful candidate knows and understands the role within the overall marketing and digital strategy.

Culled From

first published: 2015-02-25 09:00:00

SEM News: Community Marketing for Self-Storage: When and How to Do It

Summary of the Article

Your local marketing position is extremely important, as most customers … Community marketing can also lead to free search engine optimization for …

Article

By Melissa Stiles

Does your self-storage facility work with charities or other local organizations to sponsor events or activities? If not, you could be missing out on important marketing opportunities as well as a way to make a positive impact in your area. Even with many storage operators allocating more marketing dollars online, community marketing is still essential to a facility’s success.

Culled From

first published: 2015-02-25 08:15:00

SEM News: Here’s how one marketing firm is tackling the Pinterest problem

Summary of the Article

Pinterest is coming of age and marketing firms are gathering to preach … The other tactic Ahalogy uses is search engine optimization, a term we …

Article

Pinterest is coming of age and marketing firms are gathering to preach Pinterest marketing gospel. The site is an unusual beast: a mix of image-focused design (like Instagram), founded on a social-follower premise (like Twitter), but has since shifted to search-driven results (like Google). Making the most of the site’s reach takes more than just a promoted pin — brands need a marketing strategy that taps into all of Pinterest’s qualities.

Culled From

first published: 2015-02-25 00:33:45

SEM News: 3 Things Entrepreneurs Must Learn About Digital Marketing and PR

Summary of the Article

In running a digital-marketing consultancy in a tech mecca like Seattle, I work with … Check out Search Engine Land’s video for a solid quick and dirty …

Article

In running a digital-marketing consultancy in a tech mecca like Seattle, I work with larger companies and spend time with local startups hoping to crack the big time with their ideas and energy.

What’s apparent, though, is that many startup entrepreneurs struggle to market their companies through digital channels. Many of these fledgling businesses are led by people who are perhaps great developers or salespeople but they lack experience with digital marketing and public relations.

Culled From

first published: 2015-02-25 00:00:00

Mobile Search Events on Smart Devices

Local Search ResultsLocal consumers use their mobile devices to look for all different types of local businesses.

The most popular types of business to search for on a mobile are:

  • Pub/Bar/Club — 32%
  • Restaurant/Cafe — 31%
  • General Shop — 31%
  • Clothes Shop — 26%

 

All these above business types are similar in:

  • Brick and mortar with Physical Address
  • Consumers make quick decisions about these products and services.
  • Consumers visit these businesses within a short time frame of finding them on their mobile. 

So, if you are a local business and have not yet worked out a plan to get yourself found on the net; well, your competition is laughing all the way to the bank !

[roboshot url=”https://yourlocalsem.com/?p=894″ width=”150″]

Local Search Engine Marketing is King

Local Search Engine Marketing is King.

  • 59 per cent of Internet users submit a query in search engines at least once per day.
  • 76 per cent of users use search engines to find local business information.
  • In 2011 Google disclosed that 40% of mobile search traffic is with local intent.
  • In 2012 Google disclosed that 50% of mobile search traffic is with local intent.
  • In 2012, according to one estimate, 43% of search results on Google carries local search intent.  25% with Bing / Yahoo has local Intent.

 

Google AdWords Secrets & Mistakes to Avoid

Here are some Google AdWords secrets:

Mistake #1

Don’t throw in ‘everything but the kitchen sink.’ The siren-song temptation is to insert every keyword that could possibly apply to the business so that anyone who might ever be possibly interested will enter in one of the numerous keywords and discover it. Doesn’t a dry cleaner want people to know it is “eco friendly” and “uses green products” but is also “same day?” Oh yeah, and it’s a “discount dry cleaner” that happens to be “organic.” The problem is that by being everything to everybody, you appeal to no one. Instead, package a campaign with keywords that target a particular type of customers, and then send them to a page on your website that is suited to serve their needs.

Mistake #2

Don’t be in-your-face. People searching on Google don’t respond a lot to over-the-top advertisements. Nor do they respond to ads that are boring. What is most important is to use the Google AdWords keywords tool or Wordtracker to figure out the terms prospective customers are likely to use to find your business, and then include them in the ad headline. The headlines might look boring to many people, but they will be exactly what you’re customers are looking for. Then show them the benefit and payoff of your product or service right away, and you’re on your way to having an ad with a higher click-through-rate.

Mistake #3

High click-through isn’t always the best goal. There’s a lot of talk about the importance of click-through-rate. After all, you save money if it is higher. But what is the point if the large net you cast doesn’t reel in any customers? Better to write an ad that calls out to precisely the type of customer you are looking for. If you’re selling “sheepskin covers for Ford pickup trucks” that are “custom made,” make that your ad, even if the amount of people looking for that might be low. That way, you avoid click-throughs from people looking for something more general.

Mistake #4

Don’t let Google help you. I often hear from a business owner who was contacted by a Google representative offering to “optimize” his or her ad campaigns. In fact, the most popular Facebook post I’ve ever put out was when I said, “Have you ever allowed Google to ‘help’ you by editing your AdWords campaigns? How’d it turn out?” You can see the fury of responses that I got here. I have rarely heard from a client who did not report that this was an unmitigated disaster. Google AdWords is an amazing creation. But Google’s reps simply don’t know how to build a great Google AdWords campaign because they’ve never had their own money on the line.

Avoid these mistakes and learn through some trial and error, and you will be on your way to an Goolge AdWords campaign that produces results.

 

 

https://news.terra.com/common-google-adwords-mistakes-and-how-to-avoid-them,072d9641bb5a9310VgnVCM20000099cceb0aRCRD.html

Google Adwords Quality Score, The Art And Science

During our last weekly Monday marketing meeting, we were discussing the performance of our Google Adwords campaign and how we could better increase our Google Quality Score to achieve higher web rankings and visibility for a lower cost. Rather than reaching any conclusions on the best way to move forward, our discussion went back to the basics.

What is Google Adwords Quality Score? What components impact your overall Google rating? What can you do to minimize your spending and maximize your placement on Google?

Upon realizing that the answers to these questions weren’t so black and white, I was assigned the task to research the algorithm and determining factors Google uses for their Ad Quality Score in an effort to help build a solid understanding of the subject prior to making changes to our Google Adwords campaigns.

Although this is not a typical blog topic that I choose to write about, it is an opportunity to share my findings and be a resource for those who perhaps use Google Adwords, but lack a basic understanding of how it works.

Let’s begin with how Google calculates your Ad Rank and your actual CPC.

(Max CPC bid) (Quality Score) = Ad Rank

Actual CPC = (Ad rank of the next highest bidder beneath you)/(Your quality score)

Based on these equations, you realize how much your quality score impacts both your Google ranking and how much you pay per click.

So, is quality score just some number that Google pulls out of the air? Or is it strategically calculated based on a number of different variables?

After performing initial research on the subject, there are three different components that determine your quality score: your CTR (Click-through rate), your ad relevancy, and your landing page. Keep in mind that these three factors do not all carry the same weight. Your CTR is the most important factor, contributing about 60% to your overall Google Adwords quality score. Your Ad relevancy comes in a close second, at 30%, while your landing page comes in last, at 10%.

Let’s dissect each of these factors individually in an effort to help capitalize on your Google Adwords strategy.

CTR (Click-Through Rate)

CTR is the number of clicks that your ad receives divided by the number of impressions. We all know that users vote with their clicks. Google uses CTR to determine which ads are best based on the user’s search query. Since CTR is largely dependent on the popularity of your keywords, a below average CTR could be a strong indicator that you are bidding on the wrong keywords.

Ad Relevance

Your ad relevance is the relevancy of a keyword to the ad, and the relevancy of the keyword to the user’s search query. Your ad relevancy gauges how your ad fares against your competitors. If your ad relevancy score is low, you may benefit from seeing how your competitors’ ads are different from yours and make changes accordingly. A “below average” status means that your ad or keyword may not be specific enough or that your ad group may cover too many topics.

Landing Page Experience

Although your landing page experience is least important to your overall quality score, it should not be overlooked. It has potential to put you slightly ahead of all your competitors, which can make all of the difference. A high landing page rating is achieved through original content, an easily navigable website, quick loading times, minimal popups, and how well site interacts with visitor’s computer. If this score is low, it means that there is dissonance between what you say you do and what you really do.

So, now the question is, what can you take from all of this? What can you do to improve your Ad Quality Score?

  1. Make sure each ad group focuses on a single product or service.
  2. Use keywords that are two to three words long rather than a single word. For example, “cupcakes” is a very general and popular keyword that will generate many impressions, but it becomes very difficult to get clicks on your particular ad. Choosing a more targeted keyword, like “vegan chocolate cupcakes” will result in a higher CTR. This is because, although you will get fewer impressions and fewer clicks, you will get a much better click through rate. Bottom line: Avoid using general keywords.
  3. Include your keywords in your ad text (especially in your ad’s headline)
  4. Use a strong call to action in your ad text.
  5. Include prices, promotions, and exclusives in your ad text
  6. Create tightly-themed ad groups by makings sure that your ads are closely related to a smaller group of keywords

Make sure to only make small adjustments to your ads or keywords at one time and allow enough time to judge the results of your changes. If the change(s) you made impacted your results positively, move on to another small change and see how it works. If your results had a negative impact on your traffic or cost, change it back and try something else. Making a continuous number of small changes, one at a time,  will tell you if you are moving in the right direction or not. Keep track of all of your changes, so you can go back if things don’t go as planned.

 

Google Penguin Has Wings

Google’s New Over-Optimization Penalty: Is Your Website at Risk? MarketWatch (press release) – 18 hours ago CARLSBAD, Calif., May 2, 2012 /PRNewswire via COMTEX/ — SEO Inc., a industry leading San Diego SEO company with over 14 years of history, is releasing industry insight on the Google Penguin update, otherwise known as the Webspam Update or …

SEO Consult® to Conduct Review Into Google’s Penguin Update MarketWatch (press release) – May 1, 2012 CHESTER, England, May 1, 2012 /PRNewswire via COMTEX/ — SEO Consult®, an award winning agency specializing in a range of ethical and organic SEO techniques, have recently commented on Google’s latest algorithm update, known as ‘Penguin’.

Free SEO Scorecard Helps Small Businesses Avoid Costly Website Mistakes That … MarketWatch (press release) – May 1, 2012 CHICAGO, May 1, 2012 /PRNewswire via COMTEX/ — As Search Engine Optimization (SEO) continues to be the number one source of leads for both B2C and B2B marketers, without proper tools, small businesses find it increasingly difficult to beat out their …

Interview With Kerry Finch Reveals Evergreen Content Writing Tips That Beat … San Francisco Chronicle (press release) – May 1, 2012 The internet marketing world continues to be rocked by the rolling changes that the search engines, particularly Google, are implementing to help weed out junk content from their search results. In this recent interview with mumpreneur Fiona Lewis, …

IMP Advertising, Pleasanton’s Premier Internet Advertising, Online and Social … San Francisco Chronicle (press release) – Apr 30, 2012 The new search engine optimization – SEO 2.0 from Innovative Media Planners: SEO Pros. Pleasanton, CA (PRWEB) April 30, 2012 Information about Bay Area internet advertising, online and social media marketing company in Pleasanton California.

Bay Area SEO Company Comments on Google’s Latest Update, Codenamed: “Penguin”. San Francisco Chronicle (press release) – Apr 30, 2012 Search engine giant Google’s search results are based on their proprietary algorithm which decides which sites to show. This algorithm goes through many changes throughout the year, but this last one has many webmasters up in arms.

SEO Specialist Launches SEO Training Courses San Francisco Chronicle (press release) – Apr 30, 2012 In order to meet the increasing demand of businesses desire to learn more about search engine optimisation, SEO Specialist launches a series of training courses. Depending on the current team, knowledge and challenges, companies can choose which …

SEO 1 Page Launches Website for Guaranteed Search Engine Optimization Results San Francisco Chronicle (press release) – Apr 30, 2012 SEO 1 Page provides comprehensive and effective SEO services. The SEO 1 Page team’s methods show results, guaranteed. The SEO 1 Page team creates custom solutions to improve keyword rankings, and increase page rank. Increasing online traffic equals …

Google Changes Forcing Internet Marketers To Ditch The Tricks and Return To … Houston Chronicle – Apr 30, 2012 The steps that Google has taken to ensure its search engine delivers quality and relevant results to users has seen scores of ‘grey hat’ and ‘black hat’ networks and tools become instantly redundant. Content writer, Kerry Finch, has seen first-hand the …

Grant Marketing Group Proudly Announces Exciting New Informative and User … San Francisco Chronicle (press release) – Apr 30, 2012 Grant Marketing Group, an Internet marketing company and search engine optimization (SEO) firm, recently launched their new website, marking a professional and substantial improvement in the manner their services and business values are communicated to …

Google’s latest webspam crusade ‘breaks’ search results Register – Apr 30, 2012 By Kelly Fiveash • Get more from this author Google’s latest search engine algorithm update – dubbed Penguin – is proving to be something of a dud, according to website owners not happy with the latest tweak. The Chocolate Factory debuted its latest …

Link-Assistant.Com Suggests a Coherent Strategy for Dealing with Major SEO … PR Web (press release) – 3 hours ago The major SEO software provider comes with full instructions on how to avoid losing hard-earned organic positions or recover from the ranking meltdown by adopting more beneficial content and link building tactics. As a result of Google Penguin update, …

Planning on duplicating content? Think again, says Google Castleford Media (blog) – 4 hours ago Google’s Penguin updates are known to instil fear in marketing execs across the globe as they scramble to update their online campaigns to suit its latest features. And while trying to predict what will happen next is a little bit like playing a very …

Google Penguin Update: Don’t Forget About Duplicate Content WebProNews – 14 hours ago By Chris Crum · 15 hours ago · 4 Comments There has been a ton of speculation regarding Google’s Penguin update. Few know exactly what the update specifically does, and how it works with Google’s other signals exactly. Google always plays its hand …

Fishing for Insights About Google’s Penguin Update Search Engine Watch – 16 hours ago by Marshall Sponder, May 2, 2012 Comments It was only a matter of time before proverbial Saturn, The Google, would devour its own children, the spammy websites seeking to fully leverage search engines to get free business. That time arrived last week …

Google Penguin Update Recovery: Hidden Text And Links WebProNews – 18 hours ago By Chris Crum · 18 hours ago · Leave a Comment There’s been a lot of discussion about Google’s Penguin update since it was launched. The update, if you haven’t been following, is about decreasing the rankings of sites that are violating Google’s …

Google Penguin Update Recovery: Getting Better At Keywords WebProNews – 18 hours ago By Chris Crum · 18 hours ago · Leave a Comment Last week, Google unleashed its Penguin update upon webmasters. The update, as you may know, was designed to decrease the rankings of sites engaging in black hat SEO tactics and webspam.

Google Penguin Impact and Reviewing Your Website Business 2 Community – 19 hours ago By Emily Mace, Published May 2, 2012 So there’s been a lot of talk in the industry recently about the recent Panda Update and Google’s new Algorithm change, Penguin. And having seen that this has been live since the 24th April now is a good time to …

The Hierarchy of Web Presence Optimization iMedia Connection (blog) – 19 hours ago Much has changed in the SEO landscape and the practice of organic search optimization over the past year – from the ongoing Panda and Freshness updates to the introduction of Google+ and Search plus Your World. Then Google started encrypting a vast …

Penguin Update Blues: Recover from Being Over Optimized (Personally) Business 2 Community – 19 hours ago By Craig Kilgore, Published May 2, 2012 Let me start this post by saying that it has nothing to do with your website being over optimized or how you can recover from Google’s newest Penguin (webspam / over optimization) algorithm update.

What To Do When Affected by Google Penguin: Is Penguin Killing SEO and SEO … Business 2 Community – 21 hours ago By Andre W. Klein, Published May 2, 2012 Regarding “I read somewhere that Google is focusing on over optimized pages (sites) Has anyone heard anything similar to this?“ Why should Google do so? They created the rules for GOOD optimization (meta tags, …

The Not so Big and Not so Bad Penguin Update Business 2 Community – 21 hours ago By Amie Marse, Published May 2, 2012 Last Tuesday Google implemented the Penguin update. This has been swirling around the SEO industry in the past week. Mostly, the complaints are coming from black or grey hat website owners.

Google Penguin Update: How to Know If Your Website Was Targeted Business 2 Community – 21 hours ago By Frank Isca, Published May 2, 2012 Back at the end of March we posted an article on Helpful Website Tips For Google’s Pending Algorithm Update, based on the announcement that Google was planning to start penalizing over optimized websites in order to …

Several Businesses Increase Their Budget on SEO and Social Media NewDesignWorld (press release) – 22 hours ago Nowadays, the internet has become important in all aspects of life be it finances, education, marriage, relationships or entertainment. Many people have also started purchasing different things and search for businesses online.

May 2012 Google Webmaster Report: More Flux Search Engine Roundtable – 22 hours ago What a crazy month for webmasters! We had the Penguin update, a Panda refresh, a bug that delisted tons of sites from Google, a huge negative SEO release and some rumors of a possible Google update this past weekend that no one covered.

James Schramko Offers Advice on How to Cope with the Google Penguin Virtual-Strategy Magazine – May 2, 2012 Quality content creation and distribution company SEOPartner’s latest news update features owner and Internet marketing expert James Schramko offering tips on how to deal with the Penguin, the moniker for the recent algorithmic updates of Google.

Organic Search 2012: The Story So Far Coast Digital (blog) – May 2, 2012 by Mike Hall We’re only 4 months into the year and in terms of organic search, it’s been eventful to say the least! Google updates its search algorithm hundreds of times each year, but it’s only on occasion that these updates have a significant effect …

SEO is a Business: Just Focus On What You Can Change State of Search – May 2, 2012 Dearest SEOs, this is not a rant per say but more a sigh of exasperation. It’s also not aimed at one person, group of people or industry alone. However… I am starting to feel blue, and stay blue, with all the endless ranting, raving, negativity and …

4 Ways Authorship Markup Enhances SEO ClickZ – May 1, 2012 When it comes to hunting for reliable sources, credibility is vital to how useful (or useless) a source may be. The same goes for sources on the Internet. But, as most of us know, identifying credibility on the web can be tough.

Google Billions – Adwords Zillions – Search Gazillion

The rapid adoption of smart mobile devices, such as the iPhone and the iPad, is changing how consumers interact with search engines, and advertisers are paying attention.

Marin Software has released a white paper titled “The State of Mobile Search Advertising.” It outlines the key mobile trends, projections and optimization strategies for advertisers seeking to get the most from their mobile paid-search campaigns.

It also provides more evidence of how the search and paid-search markets are being profoundly affected by mobile devices. In almost every category there’s triple-digit growth according to the report, which projects that smartphones and tablets will combine to generate 25 percent of all Google’s paid search clicks in the US by the end of this year.

Marin also estimates that nearly one-quarter (23 percent) of “Google’s US paid-search spends [by December 2012] will come from mobile campaigns.” These are remarkable statements, and it means that Google will be seeing billions in mobile revenue accordingly.

 

 

 

Screen-shot-marine

 

 

 

https://www.adwordsbuzz.com/2012/03/google-will-be-seeing-billions-in-mobile-revenue.html